What am I getting in terms of impressions and CPM cost?

Truck advertising not only catches more eyeballs, but it offers significantly higher retention at a small fraction of the cost of comparable media.

Truck advertising costs less than:

  • 50% of traditional billboard advertising;
  • 20% of the cost of web advertising;
  • 13% of the cost of radio advertising;
  • 10% of the cost of television advertising.

This means your $1 spent on Travertising buys you:

  • 2x the impressions than your billboard dollar;
  • 5x the impressions of your web ad;
  • 8x the impressions of your radio ad; and
  • 10x the impressions of your TV ad.

This is not to mention the vast improvement on effectivity and retention. According to The American Trucking Association’s study “The Visual Impact of Trucks in Traffic” showed:

  • 96% of people noticed truck side ads;
  • 98% said fleet graphics created a positive image for the company being advertised;
  • 96% said fleet graphics had more impact than billboards;
  • 75% of people developed an impression about an advertised company and its products; and
  • 29% would base a buying decision on the impression
Using rigorous data culled from driving, viewing distance and angle, traffic, and other statistics, our calculations, which are hyper-conservative and don’t even take into account the impressions you’re NOT being charged for (such as those from weekend and over-6-hour daytime driving), Travertise can still offer CPMs for fully-wrapped trucks around 1.13, an unbeatable sales point.


Click here to contact us today and start making your advertising dollar work for you.