As the advertiser, you are responsible for creating the advertisement. Any intellectual property liability (whether state, federal, or international) is borne exclusively by the advertiser. Any liability arising from the content, composition, and/or failure to abide by local, state, or federal advertising content regulations (including, without limitation, allegations that an advertisement is distracting, offensive, infringing, obscene, slanderous, libelous) is borne exclusively by the advertiser. The advertising agreement must indemnify Travertise for all such liability.
Liability arising from the physical advertisement being exhibited, produced, installed, repaired, or otherwise physically handled shall be borne by Travertise and we will indemnify the advertiser for such liability.